Dentsu – Data-Driven Role in Pune

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Location: Pune, India
Job Type: Full-Time
Experience: 0–2 Years
Industry: Marketing Analytics | Data Science | Performance Marketing

About the Role

We are looking for a detail-oriented and analytical Marketing Measurement & Optimization Analyst to join our data science and marketing analytics team. In this role, you will leverage data to evaluate marketing performance, optimize media spend, and provide actionable insights to drive business growth. Ideal for candidates passionate about marketing analytics, statistical modeling, and data visualization.

Job Description :-
Company Name:Dentsu
Job Role:Analyst
Experience:Freshers(0 to 2 years)
Location:Pune, Bengaluru, Gurugram, New delhi, INDIA
CTC/Salary:INR 4-8 LPA (Expected)

Key Responsibilities

  • Analyze marketing performance using Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) frameworks.
  • Conduct panel data analysis and work with large-scale marketing datasets.
  • Execute the Data Science workflow — from data cleaning and transformation to model building and validation.
  • Understand and evaluate marketing channels, key conversion funnel stages, and effectiveness metrics.
  • Perform complex data manipulation tasks, including joins, aggregation, merging, and appending.
  • Conduct statistical testing to validate hypotheses and marketing impact.
  • Present insights through compelling data visualizations using Tableau or Power BI.

Required Qualifications

  • Bachelor’s degree in Statistics, Mathematics, Computer Science, Engineering, or a related field.
  • 0–2 years of experience in a marketing analytics or data analysis role.
  • Strong analytical and problem-solving skills.
  • Excellent verbal and written communication abilities.

Technical Skills

  • Proficiency in either:
    • R (tidyverse, plotly/ggplot2), or
    • Python (pandas, numpy) for statistical analysis and data visualization.
  • Strong command of SQL for data extraction and transformation (joins, aggregations, window functions).
  • Familiarity with Tableau or Power BI for dashboard development and storytelling.
  • Understanding of statistical methods and their application to marketing data.

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Why Join Us?

  • Work in a fast-paced and data-centric environment.
  • Collaborate with cross-functional teams on high-impact marketing projects.
  • Opportunity to grow in a marketing analytics career path.
  • Be part of a culture that values innovation, insight, and measurable impact.

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